At the announcement of third quarter performance report of fiscal year 2014, the company began to make the transition from the sector to a more profitable business model , the services and software business models while developing new, more efficient devices , namely enterprise services . Chief Executive Officer ( CEO ) John Chen said Blackberry with these operational changes , the company has established a clear road map and optimistic the company will rise in the next year .
" The challenge is urgent for the company in order to transition the device into operation more profitable business model , " Chen said as quoted by crackberry.com . Looking ahead , the Blackberry will focus on market segments with the advanced internal development , continuous innovation for security hardware , and integrated services for governments and companies to accommodate their customers .
In addition , the company will focus on developing a messaging application BlackBerry Messenger (BBM ) . This application will obtain a new feature updates , especially for users on iOS and Android . These new features include Voice fuel , fuel Channels , and BBM Video .
For the new device , if nothing gets crossed , in March or April next year at the latest , launching Blackberry phones BlackBerry 10 is only available in the 3G models and is intended for the beginner class alias relatively low cost ( low end ) . The product was named Jakarta and its plans for the first time launched in Indonesia .
